Employer Branding, from HR to Marketing

Pocket room, 1st floor

20th November, 17:30-18:00

Most employers want to be known for being a good place to work for, but it takes active management to drive this perception, both internally and externally. This is where employment branding comes in play. In this talk we will figure out together how a successful employer branding approach looks like from both a Marketing and HR perspective. From employee experience to brand ambassadorship, we will address it all as we analyse specific case studies that relate to the Romanian reality of the work force.

Bogdan Apetrii


Bogdan is a modern day renaissance man, a creative partner at Subsign, comic book writer, traveler, vlogger and marketer.